​A Day Devoted to Retention

 

A new nationwide philanthropy movement is launching in January.

The day, called #RetentionWednesday, is the brainchild of Network for Good, an online fundraising company. It was created after a record-setting #GivingTuesday this November. According to The Chronicle of Philanthropy, “The effort will focus on how nonprofits — especially ones with limited resources — can keep the donors they’ve acquired on Giving Tuesday and throughout the year.” The article continues: “Many charities struggle to retain donors, reports show. One 2015 study found that only about 43 percent of supporters who gave to a nonprofit in 2013 made a repeat gift in 2014.”

Beginning January 11, a virtual conference will kickoff a series of "town hall-style meetings" across the country in which nonprofit experts will share strategies and tips on how to get donors to make repeat gifts. Registration for the event is now available to the first 5,000 nonprofits that sign up at Retentionwednesday.org. Resources and guides on donor retention from nonprofit experts will be available starting on January 4 of next year.

For more information, please see “After #GivingTuesday, Network for Good Announces #RetentionWednesday.”