Welcome to CDO World™. Your place for topics relating to the role of the Chief Development Officer.

September 2015

What’s in a name? Big money for nonprofits.

In recent years, colleges, hospitals, museums, theaters, and social-service charities have begun offering their naming rights for new buildings, programs or other capital projects up to the highest bidder. While that’s nothing new -- for decades, big donors were honored for big donations – namings generally transpired discreetly. Today it’s a much different approach for many nonprofits.

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​Fundraising Lessons Learned from… Taylor Swift?

Popular singer and songwriter Taylor Swift has proven herself to be a force to be reckoned with time and time again. She has shattered both country and pop charts with multiple number one songs. She has been nominated for close to 500 awards and has won more than 220. Swift even holds five Guinness Book of World Records for her musical accomplishments including “fastest selling digital album by a female” and “first female to write or co-write every track on a million-selling debut album.”

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Philanthropy 2030: Inspiring Future Generations of Fundraisers

Increased demand for revenue and government and foundation cutbacks has led to a shortage in the number of professional fundraisers. Nonprofits across the country are experiencing an inadequate supply of candidates when looking to hire new professionals in the field.

This shortage led to the creation of Philanthropy 2030, a think tank of national leaders in the arts, consulting, healthcare, higher education and public and social service sectors.

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​Higher Ed & Twitter

Many institutions report that their social media efforts are successful. CASE recently researched the social media activities of educational institutions in conjunction with Huron Education Consulting Group and mStoner, a marketing firm specializing in higher education.

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​The Healthcare Turnaround

Other nonprofit sectors can reap the same benefits as hospitals by following smart business practices in managing expenses on the labor and supply sides.

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