Welcome to CDO World™. Your place for topics relating to the role of the Chief Development Officer.

June 2017

​Pursuing Authentic Leadership

Sometimes experienced fundraisers are promoted to leadership positions without management training. On the flip side, board members who have excellent management skills but no fundraising experience are recruited. This approach can lead to a short-term — and shortsighted — focus.

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​Spam and the Nonprofit

Each year EveryAction, an email marketing group, does an analysis of the ways that email deliverability can impact fundraising success. According to 2016 benchmark online giving data, every 1% of email marked as spam resulted in a revenue hit of more than 1%. This figure is one that nonprofits need to note.

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Making Fundraising More Efficient

Ten years ago, the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute launched the Fundraising Effectiveness Project. This project surveys nonprofits each year to assess the effectiveness and efficiency of the development work they do. The 2015-2016 study included data from 10,829 nonprofit organizations.

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